Episode 42

42 - The Secrets For Writing Great Rental Listing Ads

In this episode of Get Real Wealthy Season 2, Quentin talks about how you can make a great ad for your rental properties. 

Quentin says that these are some of the tips mentioned in The Filling Vacancies Toolbox book, which is a step-by-step guide for Real Estate investors and landlords for renting out residential real estate. He says that a great ad is important because if you don't get people into your rental units to actually take a look at them, you're not going to rent them out. The first thing you can think about is, what you see first, when you come to the website, because the days of newspaper ads are gone, and offline marketing is now limited to options like student rentals, etc. So, in an online ad, the first thing that people see is the title. The title needs to be compelling and grab the attention of the reader and make them want to click on the link.

He further adds “Now, the great thing about online is that you have an infinite amount of space, you don't have to be overly descriptive, but be descriptive, help the tenant to visualize the property, what are the aspects of the property that really make it unique and different.” Quentin says that the key here is to focus on benefits and not features. Describe the actual benefits of the area like schools, parks, malls, etc. You should also be upfront with rent numbers, and any additional utilities and or maintenance agreements or anything like that on the rental ad.

Furthermore, you should have images of the property that highlight the mentioned benefits. He adds “add lots of pictures to be to be able to show what the unit looks like show the best features.” Lastly, you should clearly mention how they can contact and reach out to you. Some apps can help you with answering FAQs as well. In conclusion, he says that these are a few of the tips that can help you make great rental ads, and if you want more tools like this, you should check out the book The Filling Vacancies Toolbox on Amazon. 

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About your host

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Quentin DSouza

Quentin D’Souza is a multiple award winning Real Estate Investor, and a trusted authority on real estate investing. He is an Ontario Certified Teacher and holds two university degrees, which includes a Master’s in Education. Quentin has appeared on local and national television and radio, interviewed in national publications, and has been a keynote speaker to large audiences of real estate investors. He owns a real estate portfolio in excess of $80 million dollars of assets under management across Canada and the US and transacted on 80+ properties since 2004. Quentin is the author of several books available on Amazon. He is also mentors real estate investors as the Chief Education Officer of the Education for Canadian Real Estate Investors and Durham Real Estate Investors Club.